Friday, December 27, 2019
Does Technology Play a Role in Teen Suicide - 1764 Words
Suicide: noun 1. The taking of oneââ¬â¢s own life 2. Deliberately killing oneself Suicide is a permanent solution more often than not to a temporary problem, and sadly over the past ten years the number of teen suicides has risen. How much of a factor is new technology in this rise is hotly debated by parents and psychologist the world over. ââ¬Å"The debate is not about how technological advancements like smart phones and high-speed internet and their availability to young people have changed the very fiber of how young people socialize as compared to even five years ago, but in how much it (technology) truly plays in teen suicides.â⬠(Dr. Kashyap MD). Most young people have a cell phone and most have texting; many even have access to theâ⬠¦show more contentâ⬠¦Cyberbullying has been sighted has having been a factor in several published teen suicides or attempted suicides over the past year. Children have killed each other and committed suicide after having been involved in a cyberbullying incident. (Stop Cyberbullying) Some of the ways teens are being bullied online are but not limited to: * Instant Messaging/Text Messaging Harassment * Blogs or Web Sites created through Facebook, MySpace, etc. This can easily become very serious if bullies are posting personal contact information about the victim online. Bullies will often post full names, addresses, and phone numbers allowing others to join in on the bullying. * Sending pictures through E-mail and Cell Phones * Posting embarrassing videoââ¬â¢s or pictures on Social networking sites like Facebook, MySpace etc. * Internet Polling, asking questions like, ââ¬Å"Who do you think is the biggest slut in 7th gradeâ⬠or ââ¬Å"Do you think Sam is gay?â⬠To name a few young people who took their own lives after other used technology to hurt them: Phoebe Prince died in an apparent suicide, after incessant cyberbullying by classmates (ABC News). Alexis Pilkington was a popular athlete, a well-liked star who had already landed a soccer scholarship to college (Shaw). But none of that stopped the 17-year-old from becoming the target of nasty online comments (Shaw). Although the family doesnââ¬â¢t directly blame the internet bullying for the death of their daughter, noShow MoreRelatedArgumentative Essay On Cyber Bullying1705 Words à |à 7 Pagesidea of cyberbullying is truly frightening, and the arrival of modern technology and the rise of social network make it even worst. With the invention of the Internet and its mass commercial use, some people might not have foreseen the issue of ââ¬Å"cyberbullyingâ⬠and how harmful it can really be. Cyberbullying is a real phenomenon that has been present for some time. Cyberbullying is defined as the use of the Internet and technology to purposely harm another person in a hostil e way. Cyberbullying hasRead MoreEssay On Teen Depression1321 Words à |à 6 PagesWord count: 1108 Summary: Teen depression is a serious issue that plagues the nation. The 3rd leading cause of death for young adults and teens is suicide, which can often be the result of depression. Olivia Reardon is one such victim of teen depression. Beginning high school, Olivia was Captain of the lacross and field hockey team as well as an honors student. This all changed when Olivia turned 15. Her mother slowly began to notice the subtle signs of depression in her daughter. These includedRead MoreCyberbullying: The New Form Of Bullying. When Sending Our1661 Words à |à 7 Pagesto be able to learn without distractions, but bullying makes that impossible. Bullying has been recognized as a problem for school children globally. In fact, school bullying has proven to be a risk factor for suicide, which has been identified as one of the top causes of death among teens (Erick Messias, 2014). Now that bullying and its importance has been acknowledged as a critical concern, several prevention methods has been established to combat the issue. However, many are unaware of a new formRead MoreSocial Media Has Affected The Way Human Interact With Each1402 Words à |à 6 Pagesanother. However, social media are also used to bully individuals via the social websites, such as Facebook, Instagram, Twitter, and Snapchat. Cyber bullying has gained academic attention over the past years. Due to cyber bullying, many will commit suicide. This has increased from the internet transformed from web 1.0 to web 2.0. Web 2.0 is a new development of the internet experience to be more customize and enabling humans to connect more. Even though social media can connect adolescents with peersRead MoreIs It Serious? Cyber Bullying? Essay1175 Words à |à 5 Pagesout in the past decade, there have been multiple cyberbullying cases that ended with the victims taking their own lives. I believe there is more we can do to help with this issue. There is information out there that is accessible to us so we can play a role in helping to decrease or stop cyber bulling. While reading some of the stories where these young people take their own lives I got very emotional. In an article from a website nobulling.com Top Six Unforgettable Cyberbulling cases ââ¬Å"Hope SitwellRead MoreVisual Ad Analysis On Video Games1577 Words à |à 7 PagesPeden Wright Profesor Quigley September 2, 2015 Visual Ad Analysis America; a country that revolves around technology. From smartphones to social media, we cannot escape the digital world lurking around us at every moment of the day. One of the takeaways of the digital age that we are living is the effect on Americaââ¬â¢s youth. They are constantly being bombarded with pixels on a screen. As video games and television become more and more violent and realistic, adolescents become wrapped up inRead MoreSexting Among Teenage Girls and Boys1435 Words à |à 6 Pagesusing cellular phonesââ¬â¢, ( Crespi, Segool, 2013). It is viewed that those who participate in sexting are part of a deviant subculture. As technology has further advanced over the years, mobile phones in particular have the ability to record and send photos and videos and with this also comes the increase in sending explicit and suggestive material, mainly among teens. The content being sent can be anything from texts, semi nudity and even sexual picture and videos. From one genera tion to the next, teenagersRead MorePreventing Cyber-Bullying And Trolling1547 Words à |à 7 PagesJumping off GW bridge sorry. That was the last status update Tyler Clementi ever posted to his Facebook page before leaping to his death off the George Washington Bridge in New York City. A month before his suicide, Tyler, who was gay, started his freshman year at Rutgers University and was housed with a roommate who did not approve of homosexuals. Unbeknownst to Tyler, his roommate began to electronically spy on him and eventually recorded him kissing a man. The roommate then posted the videoRead MoreCyberbullying And Social Media Has Taken The World By Storm1276 Words à |à 6 Pagesmain plot of the film is that neither of the characters want to admit to each other or themselves that they are hiding a shameful secret. They all ganged up to cyber bully a girl they all knew, which lead to the terrible result of her committing suicide. Throughout the film they refer to her as a â⠬Å"frenemyâ⬠that they all had to tolerate and they all disliked so they try and justify their actions on the grounds that their victim herself was a bully. Unfriended is a film that has successfully representedRead MoreBullying: A Little too Far? Essay1296 Words à |à 6 Pagesdays it seem society has walked itself into something bigger then ââ¬Å"minorâ⬠bullying. Furthermore, there have been multiple cases of Suicide stemming from the act of being picked on and humiliated by peers. In an article by Kearen N. Peart; ââ¬Å"Researchers at Yale School of Medicine [1] have found signs of an apparent connection between bullying, being bullied and suicide in childrenâ⬠¦Ã¢â¬ [1] In the article thereââ¬â¢s also a mention that ââ¬Å"â⬠¦According to international studies, bullying is common and affects anywhere
Wednesday, December 18, 2019
Energy Of Renewable Energy Sources Essay - 1568 Words
In recent years many endeavors have been devoted to reduce the pollutant energy generation by increasing the utilization of clean energy sources. Actually, the power sector is responsible for roughly a quarter of anthropogenic CO2 emissions [1]. Thus, the widespread introduction of renewable energy sources is seen to be one of the major solutions. Meanwhile, fossil fuel based power plants will still be needed. In any case, fully abstaining from the use of fossil fuels is difficult. Nevertheless, fossil fuel resources are ultimately finite and the goal should be to shift to renewable energy sources gradually. Due to its effective role in clean energy generation, microgrid structure is increasingly utilized in power systems, nowadays [2]. Distributed Energy Resources (DERs) and Renewable Energy Sources (RESs) as environment friendly sources of energy are the key players to this goal [3]. Microgrid as an aggregator manages power scheduling of DERs and RESs to serve sustainably and reliably through energy management system (EMS) [4], [5]. Employing EMS, microgrid not only alleviates undesirable impacts of intermittencies pertained to RESs, DERs and load, but also provides secure energy services according to smart grid provisional objectives [6],[7]. EMS is in charge of synchronization with the main grid, voltage and frequency control through power balancing and preserving secure operational margins [8],[9],[10],[11],[12]. Microgrids usually experience power fluctuations due toShow MoreRelatedRenewable Sources Of Energy And Energy1120 Words à |à 5 PagesAlternate energies are forms of energy that do not deplete natural resources or harm the earth. The sources of the energies are naturally found or generated or are part of a natural conversion from one source into another. Energy cannot be destroyed but can be converted into other forms, therefore there are many react ions occurring around us that allow us to harness these energies. Alternate sources of energy has been extensively researched as a result of the large energy crisis that is being experiencedRead MoreEnergy Sources Of Renewable Energy1292 Words à |à 6 Pages1. Introduction. Nowadays, with the continuous increase in the demand for energy consumption resulted by both population and socioeconomic growth, making it a priority to satisfy such a demand for all developed countries. This report aims initially to focus on the energy situation in the United Kingdom, and then present two forms of energy conventional energy in specific coal, and renewable energy which is wind energy, and will finally recommend the most suitable one after comparing and contrastingRead MoreRenewable Energy Sources Of Energy2600 Words à |à 11 PagesThe worldwide demand of energy has been increasing considerably. Up to 2030, it is supposed to be 60% higher than today (B. SCHMITZ, 2013). Currently, non-renewable energy sources, like coal and oil, are more commonly used, since they are cheaper than renewable energies. In the European Union, 80% of the energy consumption demands are covered by fossil sources (B. SCHMITZ, 2013). But, non-renewable energy sources are running out and they are also very harmful for the environment, since they generateRead MoreRenewable Sources Of Energy And Energy1983 Words à |à 8 Pagesof all the energy used in the day-to-day lives and operations of the entire world population are nonrenewable. This energy is created from the fossil fuels: coal, petroleum and natural gas. Fossil fuels are still cheap and high in supply, but the rate at which we are consuming them, which is only expected to increase, vastly exceeds the rate at which they regenerate. This creates the aforementioned problem of mankind running out of the required natural resources to fuel its own energy demands. TheRead MoreRenewable Energy Sources For Energy1540 Words à |à 7 Pagesconcern over the growing demand for energy, and the lack of non-renewable energy resources to meet the demand in the future. In addition, the question of ââ¬Å"sustainabilityâ⬠;the ability to balance social, economic, and environmental needs in energy production to meet both current and long-term requirements;has come to the forefront. It is clear that America must expand energy production quickly, and that we must develop renewable, sustainable energy sources to meet long-term demand and protectRead MoreThe Energy Source Of Renewable Energy3041 Words à |à 13 Pagesis using fossil fuels, which are nonrenewable sources. Fossil fuels are cheap and limited. They will soon be depleted. The world needs to find a source of energy that is not only renewable but sustainable. Sustainable Energy is usually associated with renewable energy. This is because renewable energy is a continuous source. However, the sustainability of each of different types of renewable energy vary. Sustainable energy means that amount of energy that is used, is also generated. The idea of sustainabilityRead MoreSources Of Energy : Renewable Energy Essay2221 Words à |à 9 Pages sources of energy 1- Renewable energy Renewable energy is energy generated from natural resourcesââ¬âsuch as sunlight, wind, rain, tides and geothermal heatââ¬âwhich are renewable (naturally replenished). Renewable energy technologies range from solar power, wind power, hydroelectricity/micro hydro, biomass and biofuels for transportation. Renewable energy is energy that is generated from natural processes that are continuously replenished. This includes sunlight, geothermal heat, wind, tides, water,Read MoreSources Of Energy : Renewable Energy Essay2238 Words à |à 9 PagesSources of energy 1- Renewable energy Renewable energy is energy generated from natural resourcesââ¬âsuch as sunlight, wind, rain, tides and geothermal heatââ¬âwhich are renewable (naturally replenished). Renewable energy technologies range from solar power, wind power, hydroelectricity/micro hydro, biomass and biofuels for transportation. Renewable energy is energy that is generated from natural processes that are continuously replenished. This includes sunlight, geothermal heat, wind, tides, water, andRead MoreEnergy Sources Of Renewable Energy1944 Words à |à 8 PagesExecutive Summary The development of renewable and alternative energy is becoming more and more necessary as the traditional fossil fuel energy is a non-renewable energy and can cause various environmental problems such as the global warming effect. However, the challenge today in generating alternative energy is to find a cost effective way while has the smallest harmful environmental impacts. Developing bioenergy have the advantage of reducing greenhouse gas emission while creating great economicRead MoreRenewable Sources Of Energy Sources1213 Words à |à 5 PagesEnergy Sources Introduction Energy sources have been identified as being vital in running virtually all domestic and industrial operations. There are two types of energy sources; renewable energy sources and nonrenewable energy sources. Renewable energy sources refer to the kinds that are naturally replenished. These include sunlight, the wind, ocean tides, waves, geothermal heat and rain (Tiwari et al., 2012). Nonrenewable energy sources, on the other hand, are the kinds that do not renew themselves
Tuesday, December 10, 2019
Food and Genetically Modified Organisms â⬠Free Samples to Students
Question: Discuss about the Food and Genetically Modified Organisms. Answer: Introduction: Numerous examples depict the advantages of Genetically Modified Organisms (GMOs) and its usage. It helps to solve the issues of malnutrition, pesticide usage and climate change. Approximately 800 million people are fighting hunger and malnourishment and can solve the issue of world hunger. Salmon fish became the first GM animal, as fish protein is beneficial for the human health. This has reached the commercial maturity in half time that of wild Salmon and uses 25% less food. Food and Drug Administration (FDA) approve AquAdvantage through thorough testing and evaluation. Another great breakthrough is lowly moth. Diamondback moth causes Brassica damage including broccoli, cabbages and cauliflower. An UK based biotech company is providing an alternate solution called Oxitech that reduces the crop lost due to moth. A GM diamondback moth kills the young before reaching the adulthood. As a result, females cannot produce and collapses. Another GMO success is GM mosquito that can conquer ma laria. These genes are taken from mice providing strong immune system against the malaria parasite. These mosquitoes then pass these resistant genes to half of their offspring. Apart from this, there are GM plants, crops, seeds like B.t cotton that is helpful in the elimination of chemical pesticides and bring about Green Revolution. Crops like soybean, corn, canola and plum are herbicide tolerant, insect resistance, altered fatty acid composition and virus resistant respectively (Nodoushani, Sintay and Stewart 2015). Without GMOs, it is impossible to overcome the issue of world hunger, pesticides and climate change. Golden Rice and sweet potatoes possess potential to prevent Vitamin A deficiency that can lead to blindness. Salmon provide more seafood to feed the 10 million starving population as it is expected to double by 2050 (Berning and Campbell 2017). Chemical pesticides can also be fought by GMOs. This depicts that GMOs have potential to fight with these issues; however, providing a sustainable solution for the population remains a big question. References Nodoushani, O., Sintay, J. and Stewart, C., 2015, January. Genetically Engineered Food and Genetically Modified Organisms. InCompetition Forum(Vol. 13, No. 1, p. 136). American Society for Competitiveness. Berning, J. and Campbell, B., 2017, January. Consumer Knowledge, Perception and Acceptance of GMOs. In2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama(No. 252769). Southern Agricultural Economics Association.
Tuesday, December 3, 2019
Essay Examples on Changes in the Land Essay Example
Essay Examples on Changes in the Land Paper 1st Essay Sample on Changes in the Land Changes in the Land; Indians, Colonists, and the Ecology of New England In this paper, I will answer the following question: Compare and contrast the impacts of the New England Colonists and New England Natives on that regions ecosystem. Explain the cultural, social and economic factors that account for the different impacts the two groups had on the land. For starters I would like to state that I really enjoyed reading this book. I found the facts and stories presented in the book to be very interesting and honest. I believe the author did a great job of looking at both perspectives and presented the information in a fair and concise manner. From my experiences growing up, a lot of the information presented in this book is rarely taught in the classroom. From what I can remember growing up, the emphasis is placed on Christopher Columbus and the other Europeans arriving at the New World and their trials and tribulations they experience here. Never is anything taught about how the Native Americans feel about this and how their way of living is affected by the new settlers. I am a graduate student in the Education field with the hopes of one day becoming a Social Studies/Psychology teacher and this is relevant information that I feel should be shared with the students. Not only that but I feel that by not sharing this information, we are oppressing the lives of Native American students that we may have in our classrooms. We will write a custom essay sample on Essay Examples on Changes in the Land specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Essay Examples on Changes in the Land specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Essay Examples on Changes in the Land specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Now that I have stated these points, I will step off of my soapbox and continue on with the relevant parts of my essay. Thefirst specific change in the ecosystem I would like to discuss is deforestation. When the European settlers arrived and prior to their arrival, deforestation occurred for many reasons. When the European settlers arrived, they would clear the land to be able to establish homes and to be able to grow food. 2nd Essay Sample on Changes in the Land In his book, Changes in the Land, William Cronon explores the relationship between the European and indigenous populations and local ecologies between 1620 and 1800. As he states at the outset of the book: My thesis is simple: the shift from Indian to European dominance in New England entailed important changes ââ¬â well known to historians ââ¬â in the ways these people organized their lives, but it also involved fundamental reorganizations ââ¬â less well-known to historians ââ¬â in the regionââ¬â¢s plant and animal communities.;(vii) Crononââ¬â¢s approach involves an investigation not only of the role a rapidly changing human population played in the altering of the ecology of New England, but the impact that ecology had on the local populations through time. By augmenting a traditional historical study with tools from anthropology and the biological sciences, Cronon develops a unique and sophisticated analysis of the period. With an emphasis on their centrali ty to the understanding of the changes taking place in local ecosystems, Cronon describes relationships between Indian and European groups, with particular interest in the variety of responses different European groups met with from different indigenous populations. Cronon underscores the importance of viewing these contacts not as being wholly representative of ââ¬Å"Europeanâ⬠or ââ¬Å"Indianâ⬠populations, but as discrete meetings with their own situational patterns of interaction, though they may have historical precedents. In this sense, the smaller colonial towns and Native American groups parallel the distributed nature of ecosystems and microclimates. Working within these smaller ecosystems, the Indians of precolonial New England subsisted off the land in a migratory fashion.
Wednesday, November 27, 2019
Conservation essays
Conservation essays When you think about conservation what do you think about? I think about a better, more beautiful world. Without conservation where would the world be today? I know where we would be. We would be drinking polluted water and breathing polluted air. That is why it is our job and our government job to help conserve this beautiful land that we live in. Conservation is the protection, improvement, and wise use of natural resource to provide the greatest social and economic value for the present and the future. This includes recycling, which has been one of the most successful forms of conservation. With the government insisting that we recycle has done the world a lot of good. With recycling we save trees and natural land. It also frees the world of a lot of trash that has to go somewhere. If we didnt recycle anything there would be more landfills than there is today. Now with recycling there is more natural land that isnt being torn up and having trash dumped into it. I myself hate to see beautiful land go to waste in the form of a landfill. Recycling reduces environmental damage caused by mining, logging and manufacturing raw materials. Recycling reduces the risks of air and water pollution from manufacturing processes. Recycling paper cuts air pollution by 75%. Substituting steel scrap for virgin ore reduces air emi ssions by 85% and water pollution by 76%. Recycling also reduces pollution by keeping materials out of disposable facilities. Recycling is also economical because when you buy recycled goods you pay less than you would for the real thing. Another form conservation of is wildlife conservation. This is my area of expertise because I love to hunt and fish. Wildlife conservation is not only important to hunters and fisherman it should be important to everyone. Over the years the United States has lost over half of its wetlands and every year it continues to loose 170,000 acr ...
Saturday, November 23, 2019
Retail Analysis of the Best Buy Essays
Retail Analysis of the Best Buy Essays Retail Analysis of the Best Buy Paper Retail Analysis of the Best Buy Paper A retail analysis of the Best Buy location in Fullerton, CA was completed on April 12, 2013. The analysis evaluated the stores appearance including fixtures, promotional materials, layout, and merchandising. Best Buy is an electronics retailer and its Fullerton store is located in a secondary business district on the cross streets of Orangethorpe Avenue and Harbor Boulevard. The Fullerton Best Buy location is the corner store in a busy shopping center. Some of the stores nearby are Factory 2 U, The Coffee Bean and Tea Leaf, Rubios Baja Fresh, and Burlington Coat Factory. Appearance The well-known Blue and Yellow colors of Best Buy can be seen from down the block, drawing the consumer to its location. The structure is on a corner lot facing the busy street and in the same vicinity as multiple shopping centers that contain a variety of retailers, restaurants and services. The shopping center of orangethorpe and harbor is an all-around convenient location for customers when needing to do errands, or any shopping in general. Parking isnt an issue as the location is on the far end corner lot from the other major retail stores, which makes it a suitable location for Best Buy customers. As you walk in through the sliding glass doors, you can visually see the full layout of the store. It has an open floor plan designed to allow accessibility to any part of the store. Overall the store uses a clean, well- organized layout, design and visual merchandising strategy. Best Buys target marketing strategy is designed to appeal to small business owners, tech savvy middle class consumers and young entertainment enthusiasts. They also generally appeal to men, seen from the all-male employees to the masculine colors used throughout the layout. The stores, layout seems to be designed for their targeted consumers by ocusing more on their broad selection of name brand products. The stores lighting, fixtures, colors and the quiet open spaced feel sets an overall consistent image inside and out. From the Best Buy logo imprinted on the front of the building to the writing on the banners, it all creates a simplistic touch. This allows customers to feel comfortable walking into Best Buy knowing the signs are easy to read and straightforward, which can be appreciated when in a retail store. The simplicity of their design inside the store completes their image by not distracting the customer rom their main selling focus. As one of the top selling leaders of consumer electronics, Best Buy highlights there main selling items by putting the consumer electronics aisles closest to the opening of the store. Designed for the ease of use for customers, they also have well trained employees that seemed friendly and willing to through the multiple products that they offer. All of these characteristics are designed to be consistent with Best Buys Brand image and in hopes to create brand loyalty for their customers. The segments being targeted are familiar with the stores ayout and ambience, which makes the consumer comfortable entering a best buy and finding what they need. The stores overall image portrays that they know they are considered the largest retailer in computers and electronics, which allows them to not strive that hard to change the perception they have already created in their customers minds. The stores strategy is to keep their layout clean, simple and focus in on the variety of products they carry. The display cases, racks, and end caps are all designed to drive you straight to the products. The calm, quiet, well lit atmosphere trangely related to the overall image of Best Buy. The only noise heard was the voice of another customer talking to an employee and music that was being played on one of their electronic items being featured. Once again, this states that the company is product driven and wants to create an environment that is consistent with attracting its target market. If best buy had different layouts that werent so structured and added special lighting for certain items they are emphasizing, than it would enhance the consumer experience and help attain the involvement of the consumer when hoosing their products. Overall, the company has been successful at creating the image of being a product focused company that takes away an ambience that allows the customer to be comfortable to shop at ease. This is portrayed, as all aspects of the store including its fixtures, promotion, layout and merchandising all compliments the specific and unique style that Best Buy has adapted as its brand image. Fixtures The fixtures at Best Buy portray the image of daylight. It keeps the consumer awake and aware of their surroundings. A shoppers first impression will be shaped at the tore entrance. The lighting should be aesthetically pleasing and complement the architecture while facilitating safe passage and creating a sense of security. Store entrance lighting should be designed to help customers visually adapt from the exterior to the interior environment. Best Buy has met these expectations to promote a pleasant shopping experience. The stores large rectangular floor plan is well lit throughout. The roof has several skylights installed to let in natural light during daytime hours. Natural light would be desirable in most retail stores but in an lectronic retail store the light becomes irritating and takes away the detailing of some of the lit displays. Hanging linear fluorescent lights makes up the majority of the stores overall lighting. The hanging lights are not strategically placed throughout the store resulting in some aisles being darker than others. The ceiling from where the lighting is hanging from is very high and has a warehouse look and feel, taking away from the high-tech electronics environment. At the end of certain aisles are light boxes that feature images of new products that Best Buy has released. The soft ighting behind these images details the featured product very well and portrays a great value in the product shown. The main center of the store features racks and shelving that are between 5 to 7 feet in height and display a wide array of Best Buys CD, Blu Ray/DVD, video game, and accessory products. Most of the shelving fixtures are a bland grey with little character and many aisles appear to be under stocked even though the shelving is generously spaced apart. The fixtures used to display the the fixtures shows little thought was put into displaying the bulk of the stores product. In the front and center of the store is a large mobile phone kiosk that features an interactive display where customers can test out phones and speak to several sales associates on hand that are managing the area. It is apparent that Best Buy finds this area very important to sales because the fixtures and displays highlight the product in a very appealing way. Promotions Best Buy relies heavily on branded signage to merchandise products. Cardboard stand-up displays, countertop units, and end caps from well-known brands such as Energizer, Phillips, Garmin, Home, and even Hello Kitty dot the walkways and aisles, ach competing for the shoppers attention. This results in a less-than-cohesive look throughout the store, and leaves smaller brands to get lost in the clutter of the generically branded aisles. Non-branded signage throughout the store is very stock- photo heavy, and generally unattractive and uncreative. Images of people using various electronics are hung blandly around the perimeter of the store, while uninspired blue directory signs are suspended overhead. It is clear that the stores visual strategy relied on taking a back seat to brand-directed merchandising displays, ut the effectiveness of each of them is limited to selling the individual brand or product, rather than maximizing visual marketing tools to sell across an entire category. Theatrical effects are present particularly in the video game section, as the store provides interactive video kiosks for a handful of popular games and gaming systems, including Super Mario Brothers, Nintendo 3DS and Wii. Screens flash with colors and characters calling shoppers closer. Headphones are plugged in and ready so testers could get the full auditory experience of the game. Some kiosks even offer paces with couches for customers to get the true living room gaming feel. A touch- screen ordering system allows customers to preorder new games and equipment before launch, and instantly order online any games that may not be available in the store. The theatrics carry over into the computer section of the store, where Apple has established its prominence with a large, black pop-up wall emblazoned with a glowing iconic Apple logo. Housed inside it is a TV monitor with an Apple-branded video showing the simplicity and innovation of Apple products. In front of the video all stands a familiar-looking light wood grain table encircled by MacBooks Just waiting to be played with. It is clear that this is the miniature Apple store-within-the- store, designed to imitate the ubiquitous Apple store with its exquisite branding. The big box layout of Best Buy stores leaves a large expanse with effectively only three walls in the space available for merchandising. The far right wall is used somewhat uncreatively to hang computer bags and backpacks and display computer monitors. The left-hand wall space, hidden behind a mass of washers and dryers, is wasted eal estate with a row of open-box discount appliances, a miscellaneous assortment of novelty electronics, and computer game gift cards hung in rows. The two bright spots of wall-based merchandising in Best Buy are in the back left corner and the back wall. The back left corner is resourcefully used to display operational car speakers and stereos, inset in rows along the wall. It is a powerful and attractive use of the corner space, allowing the customer an out-of-box, eye-level view of the various systems, easily comparable for shoppers. The most prominent wall in the space, the overing the entire breadth of the wall. It is a visually striking use of the wall that emphasized the sheer volume of choices the store offered, and that also makes it easy for customers to compare options between those choices. Suggestive selling is a sales technique where the employees ask the customers if they would like to include an additional purchase or recommend a product which might fit the clients needs. Suggestive selling is a great tool to use to increase revenues for the business. Best Buy excellently trains their sales staff to encourage shoppers to buy additional omplimentary items in addition to the original purchase. Purchasers are suggested to buy the added warranty in the high definition television area. Employees advise the buyers that the extra accessories like screen protectors and car charger are a must in the iPad and iPhone departments. Consumers are endorsed to buy cover cases in the laptop section. Suggestive selling is a strong attribute demonstrated by the Best Buy sales staff. Customers will not be disappointed when visiting Best Buy for the latest innovations. Best Buy sales staff are definitely friendly and helpful. Customers are greeted with friendly smiles by several employees at the main entrance. The store has all the current gadgets and gizmos when customers scan the view from left to right. The appearance of all the electronics can be mesmerizing for the high tech lovers. Customers can see that Best Buy has welcoming and accommodating sales staff after focusing clearly from all the alluring inventions. The store has sufficient employees in every department. Employees acknowledge customers with affectionate smiles and ask if the buyers need assistance upon entering departments. The caring gesture makes the customers feel the employees are courteous and gracious. There is a consistency with the image of the Best Buy sales staff with the image of the store. The image of the store is business casual and it does translate to the image of the sales staff. You do see a theme of ocean blue color when customers enter the store. Shoppers are greeted at the front door with employees wearing khaki pants and ocean blue collared t-shirts. Customers feel invited with this business casual look. Buyers notice the knowledgeable managers in their distinctive long sleeve shirts and ties. The dress appearance of the managers and employees give shoppers a vibe that the associates are well-trained, skillful, and professional. Layout The layout of the store is basically following the straight floor plan, in which the shelves are arranged parallel. The carpet on the floor is Best Buy blue with a beige E that supports the customers walking way through the store. The two back corners of the store are rounded with diagonal shelves that follow the beige carpet line all other shelves are arranged either horizontally or vertically. The check-out is inconspicuous and located on the front left side, hidden by a wall. Pick-up, customer service and the newly invented geek squad are also located separately in the front. Big signs hanging from the wall throughout the store make it easier for customers to find the category they are looking for. The shelves are small so an averagely large person can look over them, and everything is within reach. The aisles are wide enough to take out merchandise and have enough space to look at it in depth. A customer kiosk is located in the center of the store to assist people and chairs offer the possibility to take a break. The layout is good for people walking in the store, picking what they urchases. No exciting shopping experience is created. Overall the layout could be easily applied to a clothes store, a grocery store, or any other store, since it does not offer something distinguishingly unique promoting the sale of electronics (apart from the geek squad maybe). In addition to that the check-outs do not support the overall layout of the store, which is intended to be open and friendly. There are only two reasons for hiding the check-outs in a corner behind a shelve: The first one is you dont want your customers to be able to find it until they have picked up more erchandise, the second one is you want them to leave without merchandise. Neither helps retaining customers. A layout plan that breaks out of the traditional straight floor plan even more and offers a fun and exciting shopping experience would be much better for Best Buy. Customer Service should be located rather in the center than on the front left side. They, in fact, implemented a new layout and floor plan last year (check-outs throughout the store, geek squad, etc. ) which, the way it seems has not been implemented thoroughly in the store visited. Merchandise Best Buy utilizes various different types of fixtures to maximize space productivity. Gondolas with shelving are used thorough out the store. There are various rows of gondolas used for video games, DVDs, CDs, and etc. Several fixtures use slatwalls in order to fit shelves and hooks to display their items. Moreover, clearance items, such as DVDs, CDs, etc. , are put on round basket fixtures. By using the round basket fixtures Best Buy is left with more space on the gondolas for sale and regular price items. In addition, accessories, iTunes cards and other smaller items are placed on endcaps. Furthermore, towards the end of the store Televisions are displayed in the wall and bellow the displayed televisions shelves are used to place accessories. When displaying other electronic items such as cell phones, cameras and laptops they use display tables. There are also display tables and fixtures that display merchandise for the customer to test, but they also place items on the bottom half. In addition, in the aisle there are a few items that are displayed in cardboard double- sided gondolas. There are bigger packaged products like Televisions that are displayed by placing them on top of each other. The display tables used for the Apple products and the display Televisions increase interest in the products offered by Best Buy. Best Buy has all their merchandise separated by department and then by categories. For example, on the left side of the store the customer can find the appliance department, there the customer may find refrigerators. On the middle of the store the electronic departments are found and separated by categories. For example, on the middle left one find Music, organized by type of music, Video games also separated by the type of games (action, violent, children, etc. , DVDs, Blu Rays also separated by categories like, action, comedy, Sci-Fi, horror, etc. and electronics, such as cell phones cameras, laptops, ipods, tablets, which are separated by brands, and a separate section for apple products. Suggestions The lighting fixtures help Best Buy to increase its sales, by enhancing the customers experience. By researching the most effective light fixture location could boost Best Buys customer transactions. Highlighting some well- known products sold at Best Buy, such as laptops, would possi bly help to increase the foot traffic in that area. The urrent use of brand imaging is very stock photo related for Best Buy and may appealing to customers would greatly benefit Best Buy and make the shopping experience much more entertaining. Best Buy definitely makes customers feel pleased and refreshed upon entering the store. The intelligent sales staff knows their products and recommends accurate product purchases. Best Buy positively rewards patrons with a fabulous shopping experience for the latest designs and devices. Best Buy could build on these benefits by updating the interior of the store with newer shelving, paint, and carpet. Technology is constantly evolving and Best Buy should keep that theme going by constantly updating and improving its stores. The clutter of branded signage such as cardboard stand-up displays, countertop units and endcaps all competing for customers attention can be a bit overwhelming and generally unattractive. Reducing the amount of signage would clean up the store making the floor plan feel more open therefore putting the shopper at ease. To achieve this they could focus on different brands each month and be more effective with fewer advertisements.
Thursday, November 21, 2019
Do Organisations Need Managers Essay Example | Topics and Well Written Essays - 1750 words
Do Organisations Need Managers - Essay Example Currently, debates have risen as to whether organizations really need managers for the purposes of achieving their goals and objectives. This paper is to examine the functions and purpose of managers in organizations and there relevance in organizations. Traditional and Modern Managers Managers have existed in traditional and modem organizations and there are certain conventional functions and roles that such managers were executing. The conventional activities that managers are involved in organizations including building and maintaining relationships, getting and giving information, influencing people and decision making (Waldron, Vsanthakumar, & Arulraj, 2011). The functions and purpose of managers in the traditional management was restricted to the liaison between the owner and all the staff of the organization (Cieslinska, 2007). According to traditional and modern management principles, the functions of a manager are identified as interpersonal, informational, and decisional. I nterpersonal roles entail the development, building, and maintenance of contacts and relationships with variety of people both within and outside the organization or department. Interpersonal role requires managers to acts as a symbol for their organizations or departments and to liaise with other people outside the department or organization. The informational role requires managers to monitor and assess organizational operations through data collection and analysis and disseminating information to employees and other stakeholders and acting as a spokesperson for the organization (Puckett, Byers, & Green, 2004:32). Managers are also charged with decisional role where they are required to make innovative decisions, handle conflicts, and resolve problems and resource allocation (Yadav, 2009). Planning Managers are involved in the planning of the business environment in organizations. The planning aspect for managers entails the identification of goals and objectives that the organiza tion seeks to achieve. They also determine the methods and strategies to be used in the achievement of the pre-set goals and objectives of the organizations in which they head (Rondeau, 2011). It is the responsibility of the manager to ensure that the goals and objectives of organizations are met and achieved within the stipulated time frame. To ensure that the objectives are realized, the managers ensures that the organization runs smoothly and any impediments and obstacles that might derail the organization from achieving its goals and objectives are removed. In the traditional organizational management system, managers were preoccupied with the running of the day to day business with the sole responsibility of increasing profitability for the organizations. The responsibility of meeting the organizational goals such as the provision of safe place for employment, provision of quality products, adherence to the mission, vision and values of an organization and providing the expecta tions, wants and needs of customers squarely lies within the functions of managers (Puckett, Byers, & Green, 2004:37). The current environment in which most organizations
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